Thank you for your interest in my copywriting services ...

Now maybe you have asked for this information kit out of curiosity. Some folks do - especially those who never hired a freelance copywriter before.
So, you need a good direct response or software copywriter- -someone that combines writing skill and sales ability with industry know-how and product knowledge.
Whatever your reason for calling or writing, you want to know more about a writer before you hire him. If we were sitting face-to-face, chatting in your office, you'd ask me questions. Let me try to answer a few of those questions right here.

"WHAT ARE YOUR QUALIFICATIONS AS A COPYWRITER?"
My writing ability is strengthened with an in-depth knowledge of people skills and sales skills. I have taught seminars on marketing, fundraising, sales, management, and the power of understanding personalities in family and business environments (a real plus to not only getting along with people, but also in persuading them.)
As a graduate of several highly specialized courses, I have advanced training in software and financial copywriting.
Before becoming a freelancer, I’ve worked with 3 separate corporations, which included as Director of Engineering, custom CAD software and website development and IT marketing center.

"DO YOU HAVE A DIRECT RESPONSE AND COPYWRITING BACKGROUND?"
I am a graduate of the American Writers and Artist Institute’s direct response and selling yourself courses, including the Master’s program (AWAI is the industry leader in copywriter’s training).
I am also a graduate of University of Texas in Austin, Texas in Mechanical Engineering. I have extensive background in technical writing, software evaluation, and IT programming and maintenance. As you know, technical writing includes white papers and case studies.
Most important to you, I’m a direct mail specialist.
Writing direct response and software copy isn’t something you are born with ... knowing where to go to get the research material and knowing what the end user is looking for is what separates me from the “pack of other copywriters”. So I put all my skills, passion, knack, know-how and experience into every piece of direct response and website copy I write.
And, after writing letters, articles, brochures, sales letters and websites for people like you, I’ve learned how to take every day experiences and mold them into compelling copy that motivates Business end users, IT staff and management, IT senior management, and C-Level Executives into taking action ... like cutting a check.

"DO YOU HAVE EXPERIENCE IN MY FIELD?"
If you are a software business or a service organization that reaches out to buyers and through direct response, chances are I already have experience dealing with your type of product or service -- or something very similar.
I only approach organizations and business that I can feel -- and write -- passionate about. You’ll be getting my very best.

"WHAT KINDS OF ASSIGNMENTS DO YOU HANDLE?"
I cover the full spectrum. About 75 percent of my business is writing direct response copy such as sales letters, email campaigns, etc... The rest involves creating a wide assortment of marketing communications materials, including ads, feature articles, slide presentations, telemarketing scripts, press releases, newsletters, and web pages.
My specialty is my ability to weave compelling stories into my copy. This writing style charges people emotionally and produces excellent results.
I am able to quickly grasp complex marketing problems. Clients appreciate the fact that I can sit down with executive directors, marketing managers, sales personnel, printers, techies and development directors and speak their language.
I can't predict how many responses my direct response piece will pull for you. But I can — and do — guarantee your satisfaction with the copy you receive from me.

"DO YOU OFFER CONSULTING SERVICES?"
In addition to writing copy, I also work with many of my clients as a consultant, helping them plan marketing strategies that generate maximum response. You will be pleased and happy to get “on-target” advice that works - at an affordable fee — and you’ll like the fact that I don't charge a monthly retainer.

"SPEAKING OF MONEY. WHAT DOES IT COST TO HIRE YOU FOR A PROJECT?"
For any copywriting assignment — a direct response package, a sales letter, an ad, a brochure, a feature article, a Web site — just let me know what you have in mind and I'll quote you a price. The enclosed "Schedule of Estimated Fees" gives typical prices for a variety of different projects.

"HOW LONG WILL IT TAKE YOU TO WRITE MY COPY?"
Ideally I like to have 2-3 weeks to work on your copy. That gives me the time to research, polish, edit, and revise until I'm happy with every word.
However, I realize you can't always wait that long. So if the job is a rush, just indicate the date by which you must receive the copy on the enclosed order form. If I take on the job, I guarantee that you will have the copy on your desk by this deadline date - or sooner. No matter what the deadline, the copy I submit
to you will be right. My job is to make your job easier!

"WHAT HAPPENS IF WE WANT YOU TO REVISE THE COPY?"
Just tell me what you want improved and what the changes are, and I'll make them ... fast. There is NO CHARGE for rewriting. Revisions are included in the flat fee we've agreed to for the assignment, provided they are assigned within 30 days of your receipt of the copy and are not based on a change in the assignment made after copy has been submitted.
Most clients are pleased and enthusiastic about my copy when they receive it. But if you are not 100 percent satisfied, I will revise the copy according to your specific guidelines ... and at my expense.

"HOW DO I ORDER FROM YOU?"
Putting me to work for you is easy. First, just tell me about your client base and the product, service or cause you are focused on. Send me your brochure, catalog, product, or any other literature, which will give me the background information I need to write your copy. But don't worry about organizing anything - I'll do that. If I have any questions, I'll pick up the phone and ask.
When you give me the go-ahead, I'll write the assignment for you. You will receive your copy on or before the deadline date. And remember: it is guaranteed to please you.
So... why not try my service for your next direct response letter, feature article, press release, ad, e-mail, fundraising letter, or brochure? You will be delighted with the results.

Sincerely,

Mike Gates