Online copywriting fee schedule

Long-copy landing page (microsite, financial) -- $7000
A long-copy dedicated Web site designed to sell an investment newsletter, trading service, or other financial advisory directly to consumers. Runs as long as needed to maximize sales.

Long-copy landing page (microsite) -- $6,500
A long-copy dedicated Web site designed to sell a consumer product—such as a newsletter, e-book, or conference—directly. The online equivalent of a 6 to 8-page sales letter.

Long-copy landing page with Taguchi test elements -- $8,500
This is your best bet for maximizing your chance of increasing conversion rates. It includes long body copy plus copy for these test elements: 3 pre-heads, 6 headlines, 3 subheads, 3 suggested visuals, 3 salutations, 3 leads, 3 calls to action, and 3 guarantees.

Medium-copy landing page -- $4,500
The online equivalent of a 2 to 4-page letter. Used for b-to-b offers and products that require less description (e.g., software).

Short-copy landing page -- $1,500 - $2,000
A simple landing page for a product or offer. Often used for white papers, software demos, and other inquiry fulfillment. The online equivalent of a trade ad: headline, a few paragraphs of descriptive product copy, and order portion.


Copy Critique Services

Copy Critique services provide an objective review of an ad, sales letter, landing page, e-mail marketing campaign, or direct mail package. You can have me critique either an existing piece OR a draft of copy in progress. It's up to you

When you order Copy Critique services, you get a written report that analyzes your copy in detail. I tell you what's good about it and what works, what doesn't work, what should be changed... and how. My critique covers copy, design, strategy, and offer. It also includes specific directions for copy revisions and rewriting, although I do not write or rewrite copy for you under this arrangement.

The Copy Critique service is ideal for clients who want a "second opinion" on a piece of copy, or who need new ideas to inject life into an existing sales letter or landing page that's no longer working. It also enables you to sample my freelance copywriting services at far less cost than you'd pay to have me write your copy from scratch.